The economics · off-auction inventory
Every otherCPM moves.Ours does not.
ClipSquare · contracted in advance ·$3–6 CPM · does not move
Native short-form reach without bidding against everyone else for it. CPMs that don't move with platform volatility. Delivery contracted in advance.
Network · 25,000+ accounts · 6 platforms1.2B aggregate reach · 60–80% view-through
Average reach cost,
in-feed short-form.
CPM comparison · indicative · $ per 1,000 impressions
CTVUpfront and scatter pricing, resets by quarter$32
Meta Ads (auction)Inflates with competition$18
TikTok PromoteBid-driven, moves with demand$14
ClipSquareLocked — contracted in advance$5
vs. category median ($21.3) — 77% less
Auction traces wander because auction prices do. The ember line is drawn flat because the price is contracted before the flight opens.
Where the line
sits on the plan.
Typical flight shapes · 8 · scroll the rail →
Always-onBrandsAvg flight: $50–250K / mo
Time-sensitiveLaunchesT-7 to T+14 windows
On-planMedia BuyersWired into MMM models
Compressed windowPoliticalDMA-targeted, < 72 hrs
DropsEntertainmentPremiere-week scaled
EpisodicPodcastsPer-ep distribution
Thought leadershipFounder & LeadershipFounder-mode reach
FlightedCampaigns4–8 wk wave plansModel a flight
against a flat CPM.
Bring a budget, a window, or a target impression count. We'll scope the placements, pace the delivery, and contract the rate before it opens.